Here’s a question for you. What have you done today to bring a smile to someone else’s face?
Marketing is the key to reaching out to potential customers and expanding your business. Undoubtedly, choosing the right marketing channel is an important decision for any business. Relying on one channel alone can limit the reach of your message while bombarding all channels with excess marketing efforts can result in chaos and waste money. So […]
As a business owner or entrepreneur, it's natural to assume that marketing is an expensive endeavor. After all, you want to showcase the best of your brand to stand out in a crowded marketplace. But the truth is, marketing doesn't have to be expensive. While some marketing tactics can be costly, there are always ways […]
The idea of a “one size fits all” tactic when it comes to marketing is an incredibly common misconception and one that creates serious consequences too. It implies that the same strategy works for every customer and effectively ignores the nuances between different target markets. This leads to missed opportunities and reduced efficiency and is […]