As humans, we have an innate desire to hear and tell stories. We can all recall the rush of excitement when a friend leaned in and whispered, “Let me tell you something.” But what makes a story great? It's more than just a beginning, middle, and end. A great story makes us think, feel, and connect. It has characters we care about, a problem to solve, and a satisfying resolution. To tell a great story, you must set the stage by creating a strong sense of time and place. Then, introduce characters that are relatable and engaging. Next, build tension by creating conflict, and finally, resolve the conflict in a satisfying way. So next time you want to captivate an audience with a great story, remember that it's not just about the plot, it's about making an emotional connection with your listeners.

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