At just over 20 years old, Lululemon has become the name for athletic clothes worn by committed athletes and weekend warriors worldwide. That might have something to do with the quality and care that goes into the creation of every piece. It’s hard to even wear the stuff out! With proper care, your Lululemon will last through years of workouts and washings.
The brief backstory goes something like this: Founded by Chip Wilson in Vancouver, Canada in 1998, Lululemon is a yoga-inspired, technical athletic apparel company for women and men.
What started as a design studio by day and yoga studio by night ultimately became a standalone store in November of 2000 in Vancouver. From here, Wilson and his company kick-started the athleisure boom, convincing wealthy women they needed its luxury gear for working out.
In the 20 years since its inception, Lululemon has developed a cult following where women and men alike swear by its products.
Their initial designs focused on yoga wear for women, growing exponentially over the years to include accessories, outerwear, and a men’s line. Forbes cited in December 2019 that Lululemon’s continued refusal to sell its products in department stores has helped to build customer loyalty while retaining control over pricing.
Future growth includes expansion into personal hygiene and footwear.
Lululemon’s brand relies heavily on promoting the culture of health and community, with their global ambassadors not only modeling the brand, but teaching classes and hosting events online, in stores and in various locations.